SEM’s CEO Dr Maxwell A. Ayamba BEM appointed onto the Campaign for National Parks (CNP) Council

Dr Rose O’Neil CEO CNP (pictured with Maxwel) said the CNP was delighted to welcome SEM onto the Council and look forward to working with SEM especially on delivery of the CNP’s New Perspective project.

SEM’s CEO, Dr Maxwell Ayamba BEM attended his first Campaign for National Parks (CNP) Council meeting at the University of Westminster in London on Wednesday January 21, 2026. Maxwell said he was delighted to represent SEM on the CNP’s Council and look forward to working with the CNP as part of Defra’s commitment made in 2024 to introduce new legislation to reform the purposes and governance of National Parks

The CNP is keen to ensure that this legislation is introduced at the earliest opportunity and is used effectively to ensure that National Parks are delivering their full potential for nature, climate and people. The CNP also wants to see a commitment to similar changes being introduced in Wales where Senedd elections are taking place in May 2026. This Council meeting, therefore, provided a timely opportunity to consider our priorities for reforming National Park purposes and governance. 

The Minister for Nature Mary Creagh CBE MP, DEFRA, who was not able to attend in her written statement said, the Government recognises the critical importance of England’s Protected Landscapes – that they are vital for nature recovery, tackling climate change and improving the health of the nation. They are a cornerstone of our heritage and essential to our future’. 

The recent 75th anniversary of the National Parks and Access to the Countryside Act was a powerful reminder of the vision that created Protected Landscapes. The groundbreaking Act built the foundations for modern nature conservation, paving the way for our iconic network of National Landscapes, Parks and Trails. 

Celebrating this milestone was also a reminder that while Protected Landscapes deliver so much, there are significant barriers to them achieving their full potential. The anniversary presented an opportunity to set ambitious goals for the next 75 years – to make Protected Landscapes wilder, more inclusive and resilient to challenges in the future.  

That is why, just before Christmas, we renewed our commitment to Protected Landscapes. We announced reforms to empower National Parks to deliver bold solutions, now and for the future. Through strengthened purposes and regulation, alongside a wider package of tools and resourcing, we will empower Protected Landscapes to be greener, wilder and more accessible. 

 We are committed to putting nature at the heart of Protected Landscapes purposes and ensuring that this translates to delivery. For example, our new guidance will clarify authorities’ duties to support Protected Landscapes and help them achieve better outcomes for people and nature. 

We also announced we will revamp governance of these special places. Effective governance is the foundation of Protected Landscapes ability to deliver their purposes and respond to future challenges.  

This Government fully recognises the extraordinary work being delivered in Protected Landscapes due to the passion, skills and dedication of those who work within them. Our aim is to ensure that governance creates conditions which help, rather than hinder, this vital activity. By bringing a wider range of voices, skills and perspectives into decision-making, we can ensure that boards reflect the needs of the communities they serve. Building on the Landscapes Review and subsequent engagement with partners, we will codesign a package of measures which is robust enough to reflect the national importance of these places, but flexible enough to account for the unique local circumstances and communities which make them so special. 

This is about renewing the social contract between National Parks and the nation. These landscapes belong to everyone, and their underpinning legislation and governance must reflect that. The challenges facing Protected Landscapes are significant. So are our ambitions. By working together, we can ensure these landscapes thrive – enriching our lives and those of generations to come.

Dr Rose O’Neil CEO CNP (pictured with Maxwel) said the CNP was delighted to welcome SEM onto the Council and look forward to working with SEM especially on delivery of the CNP’s New Perspective project.
SEM’s CEO, Dr Maxwell Ayamba BEM and Dr Rose O’Neil CEO CNP

Dr Rose O’Neil CEO CNP (pictured with Maxwel) said the CNP was delighted to welcome SEM onto the Council and look forward to working with SEM especially on delivery of the CNP’s New Perspective project

Our Radical Future: A Declaration

[caption id="attachment_3186" align="aligncenter" width="225"] SEM’s CEO, Dr Maxwell A. Ayamba with Kate Ashbrook, Vice-president of Ramblers GB, Ramblers Cymru, Ramblers Scotland, and Patron of SEM- at launch of Campaign for National Parks (CNP) ‘Our Radical Future: A Declaration’.[/caption]

Our Radical Future: A Declaration

SEM’s CEO, Dr Maxwell A. Ayamba joined 200 delegates from National Parks, funders, businesses, environmental organisations and young people at a reception hosted by John Whitby MP at the House of Commons on December 16th, 2025, to launch the Campaign for National Parks (CNP) declaration titled, ‘Our Radical Future: A Declaration’. It is aimed at making National Parks greener, and more accessible to all young people and to have them as part of shaping the future of National Parks. The Declaration is to ensure that young people from all backgrounds are heard and valued in key decisions about National Parks to better drive nature recovery, climate resilience and social justice.

Mary Creagh CBE MP (Minister for Nature) MP for Coventry East and Parliamentary Under-Secretary of State at the Department for Environment, Food and Rural Affairs speaks at launch of Campaign for National Parks (CNP) ‘Our Radical Future: A Declaration’.
Mary Creagh CBE MP (Minister for Nature) MP for Coventry East and Parliamentary Under-Secretary of State at the Department for Environment, Food and Rural Affairs speaks at launch of Campaign for National Parks (CNP) ‘Our Radical Future: A Declaration’.

 

The event was also to celebrate the end of the New Perspectives project which was funded by the Heritage Lottery Fund enabling young people across England and Wales to develop, share and lead on ideas for the future of National Parks. The initiative enabled Future Leaders Courses, 56 leaders, professionals and campaigners aged 20 – 30 years to join the most effective change-makers in the sector, building skills and sharing ideas for intergenerational leadership for the future of National Parks, with the National Parks Futures Network due to be launched in January 2026.

 

SEM’s CEO, Dr Maxwell A. Ayamba with Alison Barnes, Chief Executive at New Forest National Park Authority at launch of Campaign for National Parks (CNP) ‘Our Radical Future: A Declaration’.

 

Mary Creagh CBE MP and Minster for Nature in her keynote, applauded the young people for emerging as future leaders and custodians of National Parks. She noted how the youth voice is helping to re-shape the conversations around what National Parks mean to us and how they were already leading the way for the future of these landscapes. The Minister noted how National Parks in England are leading the way among National Parks in the world over especially in these times of climate change and nature crisis.

SEM’s CEO, Dr Maxwell A. Ayamba with Kate Ashbrook, Vice-president of Ramblers GB, Ramblers Cymru, Ramblers Scotland, and Patron of SEM- at launch of Campaign for National Parks (CNP) ‘Our Radical Future: A Declaration’.

 

In her speech, Taryn Nixon, of the National Lottery Heritage Fund announced more funding of £250,000 to develop a new project that would engage a diverse range of young people in a new programme called, ‘National Parks Re-imagined.

Our patron Kate Ashbrook also attended the Campaign for National Parks event. Kate has a blog about her fantastic environmental campaign work, you can check it out here.

Research: Nature Visuals Diversity in Images of England’s Green and Natural Spaces

This is a Natural England policy document that SEM CEO, Dr Maxwell A. Ayamba BEM has contributed to.

The report’s purpose is ‘to present evidence-led guidance to address the key challenges around the lack of inclusion in contemporary nature imagery.’ (text from the Reports Forward)

Here is a link to the completed report (this link opens a new window to shared cloud storage where the document is stored and you can download it.)

Hadrian’s Wall Visit 2025

As part of activities to mark the celebrations of Black History Month 2025, SEM organised a residential weekend for 20 women from the Sheffield & District African Caribbean Community (SADACCA), to Hadrian’s Wall, Northumberland National Park.

Women from SADACCA tour the Roman Vindolanda site.

 

SEM’s CEO, Dr Maxwell Ayamba BEM explained that the visit to Hadrian’s Wall including the Roman Vindolanda and Museum was of historical importance to the women due to the history of the Black presence in the landscape.

He noted that celebrations of Black History Month should take into account the historical presence of people of African ancestry in Britain and their contributions. Dr Ayamba pointed out that in recent times, there has been a drive to decolonise museums in order to position them as spaces of belonging of shared heritage, and that is because museums house archeological artefacts and histories of past civilisations.

Women from SADACCA  at the Severan Fort, Roman Vindolanda.

 

It was therefore against this backdrop that such a visit to Hadrian’s Wall which was strengthened by Britain’s African Roman Emperor, Severus Septimius and the African legionnaires stationed at the Roman Vindolanda is considered important in the lives of the women to experience this extraordinary history.

Women from SADACCA on a walk along Hadrian's Wall starting near Walltown.
Women from SADACCA on a walk along Hadrian’s Wall starting near Walltown.

 

Dr Ayamba noted that although some of the women might have heard about Hadrian’s Wall, but have not had the opportunity to visit. For example, filming of the BBC series ‘Black and British: A Forgotten History’ in 2016, a consultant to the series pointed to the BBC team archeological evidence of African soldiers stationed at the fort of Aballava on Hadrian’s Wall.

Women from SADACCA on a walk along Hadrian's Wall starting near Walltown.
A mobility scooter was provided to help group members participate in the walk along Hadrian’s Wall.

 

Thanks to the Northumberland National Park, its Volunteer Rangers took the women on a guided historical walk to Hadrian’s Wall built in AD122 and a ride on bus AD122 around the villages.

Women from SADACCA visit the Roman Vindolanda Museum.

 

On the Sunday, the group visited the Roman Vindolanda to see the ruins of the Roman settlement where the African legionnaires were also stationed, later visiting the Vindolanda Museum. The women saw the plaque of Britain’s African Roman Emperor, Severus Septimius on grounds of the ruins. This shared cultural heritage of the English landscape and people of Africa heritage was the more reason why this trip was organised by SEM to enable the women as part of activities to commemorate Black History Month to experience this forgotten history as some of them are part of the Windrush Generation aged over 60 -90 years and have lived in England for decades but with little knowledge or visited Hadrian’s Wall or the Vindolanda Museum and Roman Ruins to learn about its history.