Forever is Now – Climate Film at Sheffield Doc Fest

Forever is now

SEM’s CEO, Dr Maxwell Ayamba BEM, has been invited to attend screening of the film “Forever is Now”, a climate documentary showcasing the perilous climate crisis facing humanity.

The exciting new climate documentary Forever is Now will have its international premiere at Sheffield DocFest!

“As public enthusiasm for climate action fades across Europe, Irish Green Party leader Eamon Ryan refuses to step back, whatever the personal and political cost.”

Less than two weeks left to get your tickets: https://www.sheffdocfest.com/film/forever-now
Friday, June 12 — 8:45 PM
Showroom – Screen 3
The screening will be followed by a panel discussion with Eamon Ryan and director Neasa Ní Chianáin.

A Soilsiú Films production and Clin d’Oeil Films and Docmakers coproduction”.

Maxwell on BBC Radio Sheffield

Paulette Edwards BBC Radio Sheffield

Our CEO and founder Dr. Maxwell A. Ayamba spoke to radio presenter Paulette Edwards at BBC Radio Sheffield on 17 April 2026.

The interview was on the 75th anniversary celebrations to mark the creation of the Peak District National Park.

You can listen to interview on BBC iPlayer.

British Sociological Association Conference 2026

Chair, British Sociological Society (BSA) closing the conference

Our Founder/CEO, Dr Maxwell A. Ayamba was honoured to present his research paper at the British Sociological Association Annual Conference 2026 which took place 8th to Friday 10th April 2026 at the University of Manchester.

BSA delegates at the conference in Manchester
BSA delegates at the conference in Manchester

The theme of the 2026 conference was ‘75 Years of Sociology’ attended by researchers, academics from all over the world and 11 renowned publishers including SAGE Publishers, Routledge & Taylor Francis Group, Policy Press and Palgrave Macmillan.

With Prof. Marie Therese Atsena - University of Vancouver, Canada
With Prof. Marie Therese Atsena – University of Vancouver, Canada

Over the past seven and a half decades, the BSA has played a central role in advancing scholarship, fostering collaboration and supporting the development of the sociological field. It is organised in streams designed to represent the major areas of research with which sociologists are engaged.

These streams are open to any topic on which academics and researchers are currently working on, enabling delegates to meet with others who share their interests and explore a variety of subjects.

Chair, British Sociological Society (BSA) closing the conference
Chair, British Sociological Society (BSA) closing the conference

The conference offered me the opportunity to present my paper, titled, “Walking While Black in the English Countryside”,drawing heavily on my PhD research which uses walking ethnography and works from Spivak’s (1985) positionality on subaltern voices as lens to understand how hierarchy of power and landscape impact on the ontology of Blackness in the English landscape.

Sociologists have continued to debate existing knowledge hierarchies, using methodological approaches to help address societal problems and to bring about positive and constructive change.

With Prof. Maggie O’Neil - University of Cork, Republic of Ireland
With Prof. Maggie O’Neil – University of Cork, Republic of Ireland

This conference presented the opportunity to share findings of my PhD research on the critical need to reconsider the erasure of histories of people of Black African ancestry’s descent from English landscape history where National Parks are sited.

Dr Maxwell A. Ayamba BEM
Dr Maxwell A. Ayamba BEM

I proposed the need to reimagine the decoloniality of the English landscape constructed and historized as a ‘white space’. And instead, examine commonalities and solidaritiesby engaging in constructive debates on epistemic justice and decolonisation, by researching genuine sociological knowledge about the history, presence and contributions by Black people in English landscape history.

SEM’s CEO Dr Maxwell A. Ayamba BEM appointed onto the Campaign for National Parks (CNP) Council

Dr Rose O’Neil CEO CNP (pictured with Maxwel) said the CNP was delighted to welcome SEM onto the Council and look forward to working with SEM especially on delivery of the CNP’s New Perspective project.

SEM’s CEO, Dr Maxwell Ayamba BEM attended his first Campaign for National Parks (CNP) Council meeting at the University of Westminster in London on Wednesday January 21, 2026. Maxwell said he was delighted to represent SEM on the CNP’s Council and look forward to working with the CNP as part of Defra’s commitment made in 2024 to introduce new legislation to reform the purposes and governance of National Parks

The CNP is keen to ensure that this legislation is introduced at the earliest opportunity and is used effectively to ensure that National Parks are delivering their full potential for nature, climate and people. The CNP also wants to see a commitment to similar changes being introduced in Wales where Senedd elections are taking place in May 2026. This Council meeting, therefore, provided a timely opportunity to consider our priorities for reforming National Park purposes and governance. 

The Minister for Nature Mary Creagh CBE MP, DEFRA, who was not able to attend in her written statement said, the Government recognises the critical importance of England’s Protected Landscapes – that they are vital for nature recovery, tackling climate change and improving the health of the nation. They are a cornerstone of our heritage and essential to our future’. 

The recent 75th anniversary of the National Parks and Access to the Countryside Act was a powerful reminder of the vision that created Protected Landscapes. The groundbreaking Act built the foundations for modern nature conservation, paving the way for our iconic network of National Landscapes, Parks and Trails. 

Celebrating this milestone was also a reminder that while Protected Landscapes deliver so much, there are significant barriers to them achieving their full potential. The anniversary presented an opportunity to set ambitious goals for the next 75 years – to make Protected Landscapes wilder, more inclusive and resilient to challenges in the future.  

That is why, just before Christmas, we renewed our commitment to Protected Landscapes. We announced reforms to empower National Parks to deliver bold solutions, now and for the future. Through strengthened purposes and regulation, alongside a wider package of tools and resourcing, we will empower Protected Landscapes to be greener, wilder and more accessible. 

 We are committed to putting nature at the heart of Protected Landscapes purposes and ensuring that this translates to delivery. For example, our new guidance will clarify authorities’ duties to support Protected Landscapes and help them achieve better outcomes for people and nature. 

We also announced we will revamp governance of these special places. Effective governance is the foundation of Protected Landscapes ability to deliver their purposes and respond to future challenges.  

This Government fully recognises the extraordinary work being delivered in Protected Landscapes due to the passion, skills and dedication of those who work within them. Our aim is to ensure that governance creates conditions which help, rather than hinder, this vital activity. By bringing a wider range of voices, skills and perspectives into decision-making, we can ensure that boards reflect the needs of the communities they serve. Building on the Landscapes Review and subsequent engagement with partners, we will codesign a package of measures which is robust enough to reflect the national importance of these places, but flexible enough to account for the unique local circumstances and communities which make them so special. 

This is about renewing the social contract between National Parks and the nation. These landscapes belong to everyone, and their underpinning legislation and governance must reflect that. The challenges facing Protected Landscapes are significant. So are our ambitions. By working together, we can ensure these landscapes thrive – enriching our lives and those of generations to come.

Dr Rose O’Neil CEO CNP (pictured with Maxwel) said the CNP was delighted to welcome SEM onto the Council and look forward to working with SEM especially on delivery of the CNP’s New Perspective project.
SEM’s CEO, Dr Maxwell Ayamba BEM and Dr Rose O’Neil CEO CNP

Dr Rose O’Neil CEO CNP (pictured with Maxwel) said the CNP was delighted to welcome SEM onto the Council and look forward to working with SEM especially on delivery of the CNP’s New Perspective project